Denton Business Solutions Joins the Constant Contact Partner Program
Cincinnati, Ohio – January 16th 2012 – Denton Business Solutions, LLC today announced it has joined the Constant Contact Partner Program (NASDAQ: CTCT) as a Solution Provider Partner. Denton Business Solutions will now be able to provide its clients with easy-to-use email marketing, event marketing, and online survey tools to help them create and build strong, lasting customer relationships.
“When it comes to email marketing for small businesses, Constant Contact’s capabilities and reputation are second to none. I am very excited about how this is going to help our clients grow their businesses,” said Phil Denton, President of Denton Business Solutions. ”The Constant Contact online marketing tools give our clients a valuable addition to our core services. Because of the tools’ ease-of-use and affordability, membership in the Constant Contact partner program provided a great solution to meet our clients’ marketing needs.”
Denton Business Solutions will now use Constant Contact’s online marketing tools, which are specifically designed to help small businesses and organizations drive participation and strengthen relationships. These tools include:
- Email Marketing for quickly creating professional-looking emails, managing contact lists, measuring campaign results, and reviewing new list members;
- Social Media Marketing for turning fans, friends, and followers into customers. Harnessing digital word of mouth from Facebook, retweeting offers on Twitter, or posting a review on Yelp keeps the conversation going and generates a powerful buzz for small business;
- Event Marketing for efficiently promoting and managing registrations and RSVPs for meetings, functions, seminars, and events; and
- Online Survey for gathering feedback that helps meet customer needs, generate new ideas, and help grow a business or organization.
About Denton Business Solutions, LLC
Founded in 2009, Denton Business Solutions, LLC (“DBS”) is a technology consulting firm specialized in addressing the needs of small businesses. DBS providing a diverse range of services including Web Optimization, Productivity Enhancement, Social Media Marketing (SMM), Disaster Recovery, and IT Strategy. DBS is focused on delivering solutions that have a direct positive impact on a small business’ bottom line.
About Constant Contact, Inc.
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships. More than 450,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
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The Great Twitter Experiment – Listening for a Change
Yep, we’re doing an experiment. The Great Twitter experiment. You see, large companies like Coke already had global brand recognition before they engaged in social media so it’s no surprise that they were able to quickly grow to over 26 million Facebook fans and tens of thousands of Twitter followers. But what about the the little guy? How can “Joe the Plumber” or any other small business owner grow their social media following? And more importantly, how can the small business owner grow a quality following? The one word answer is “relationships”. And hopefully we’re going to prove that.
Why relationships? Because that’s what social media is all about. Sure, social media gives anyone a platform from which to spread the gospel of their business or their product, but who’s going to listen? Established brands like Coke have spent billions of dollars to acquire their customer base and build their brand. How can a small business do that on a small business budget? Well, it’s not easy but it’s simple:
- Listen to what people are saying in and around your industry.
- Ask questions.
- Make some new contacts who share some of your interests.
- Grow relationships.
- Share your expertise.
Growing your following is so simple in fact, that for the month of May Denton Business Solutions is going to be listening for a change. Rather than sharing content that we think would be useful to small business owners we’re going to be using the Twitter “Search” feature to actively listen to what people are saying and try to learn more about their technology challenges. We’ll also be actively engaging with other people who work within some of our core competencies such as Google Analytics, Social Media, etc and work on developing some new peer relationships as well.
What we won’t do is self-promote. We won’t post a link to our website or blog unless it’s in direct response to a person’s question. We won’t retweet other people’s posts, and we won’t be tweeting any new content unless it’s in response to another person’s Tweet we found through searching on keywords. We also won’t seek out new followers. We won’t redeem any Twiends seeds or ask anyone to follow us. We will continue to auto follow-back.
In summary, if we knew what the results of our experiment would be we wouldn’t do it. Over the course of The Great Twitter Experiment we’ll be checking several metrics. First off, the rate of Twitter growth, our Klout scores, and website traffic. Secondly, we’ll be tracking other interaction escalation from Twitter to e-mail, phone, RSS, or web traffic. All in all we’re pretty excited about what the month may bring. If you have questions, comments, or predictions let us know. Otherwise let the Great Twitter Experiment begin!
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Stretching your Advertising Dollar with Google AdWords
How are you marketing your company today? How much are you paying for advertising? Is it performing to your expectations? How much does your marketing cost for each new customer gained?
Consider a new way to advertise. A way that allows you to control exactly how much you spend every day on ads. A way that allows you to market your products only to people who live in your target geography. A way that pre-qualifies customers and will only show your advertisements to people who want what you’re offering. Does this sound too good to be true? Fortunately it’s not too good to be true. It’s Google AdWords. Watch the video below for a brief introduction then read on.
As the video explains, Google AdWords allows a company to place text-based online ads within Google search results. But that’s just the beginning. When an advertiser partners with Google AdWords, they also gain access to the Google Display Network, which allows ads based on rich media, images, or video rather than a “plain” text ad. This network contains over one million websites of every flavor imaginable, including every site running Google AdSense (See “How to Monetize your site with AdSense“), YouTube, Google Maps, Google Finance, and the rest of the Google family; as well as the entire DoubleClick network and more. Within Google AdWords advertisers can even buy a TV spot… for as little as twenty dollars!
But how does it work? Basically, when you place an ad you enter a bid for how much you’re willing to pay for that ad to be displayed a single time. When a user searches for something related to your ad, Google compiles a list of all the relevant ads and displays the ones that have a combination of the highest cost-per-click (CPC) bid and the highest relevance to what the user is looking for. Google always strives to improve the end user experience so rather than dispalying only the highest paying CPC bids Google will reward advertisers with more advantageous ad placement for writing accurate ads and providing users with the content they’re actually looking for once they “click through” to your site.
And how much does it cost? Merely a one-time activation fee of $5 USD and whatever you would like to budget for ads. There is a minimum cost-per-click bid of $0.01 USD and a minimum cost-per-(thousand)-impression bid of $0.25 USD. Aside from those pricing guidelines the cost is completely up to you. Raising your bid will raise your ad’s visibility and lowering it will decrease visibility. Google actually does try to keep advertising costs reasonable though – as the Google Adwords support pags describe, “the AdWords discounter will automatically reduce your actual CPC so that your winning ad is charged only what is necessary to maintain its ranking above the next-highest ad.” And don’t worry, you’re not on your own in determining how much you should bid – Google offers serveral free tools to help you.
And that’s really just the beginning of Google AdWords. Doesn’t that seem much more economical than more traditional advertising? We certainly think so. Do you have a success story or a question about Google AdWords? If so just leave a comment below!
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