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Instructional / How-to

Any content that is instructional in nature – videos, articles, etc.

Twenty Time Saving Keyboard Shortcuts

Ticking ClockAs an IT consultant for small businesses, I spend a lot of time at the computer and most of that time is spent typing.  Whether I’m answering email, drafting a client proposal, or authoring a client status report I try to be as efficient […]

What is Twitter?

Block t Twitter IconI coach small businesses on how to use technology and social media to their advantage so Twitter comes up in conversation quite a bit.  And rightfully so!  Twitter is a very important part of the social media world and is […]

Chobani – A Creamy Example of Customer Service through Social Media

Chobani Greek yogurt is amazing.  In the world of Greek yogurt, its high-protein, low-fat deliciousness really is just second to none.  But do you know what else is amazing about Chobani?  Their customer service.

It all started on a Wednesday.  I decided to have a Chobani for an afternoon snack but when I took it out […]

Three Tools to Track your Brand’s Online Engagement

Most small businesses I speak with are wary of trying something as unfamiliar to them as building a website or spending money on social media marketing.  Luckily there are plenty of success stories and business cases out there to show them how many other businesses similar to theirs have had wild success with the same […]