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Chobani – A Creamy Example of Customer Service through Social Media
Chobani Greek yogurt is amazing. In the world of Greek yogurt, its high-protein, low-fat deliciousness really is just second to none. But do you know what else is amazing about Chobani? Their customer service. It all started on a Wednesday. I decided to have a Chobani for an afternoon snack but when I took it out of the fridge the lid felt very taut, like there was a pressure build-up inside. Most cups I’d had didn’t look or feel like this so I tweeted “Is my @Chobani supposed to look like it’s about to...
read moreTop Ten Benefits to Installing Google Analytics on your Website
Why did you build a website for your small business? Did you have a specific goal in mind or did you just hire someone to build a website for your business because you read somewhere that you “had to have it”? Either way, the chances are you’re having a hard time figuring out whether it was worth the investment. After all, it’s built and it’s out there, but now what? Now you should add Google Analytics to your website and really start turning it into a lean, mean marketing machine. Read on for the top...
read moreThree Tools to Track your Brand’s Online Engagement
Most small businesses I speak with are wary of trying something as unfamiliar to them as building a website or spending money on social media marketing. Luckily there are plenty of success stories and business cases out there to show them how many other businesses similar to theirs have had wild success with the same strategies I propose. If you’d like to figure out how successful your own online marketing strategy is, here are three free tools we suggest you use to track your results. Google Analytics Google Analytics will tell...
read more“9/11 and Us”, A letter by Meetup.com Co-Founder Scott Heiferman
Meetup.com is a free online service that helps people with similar interests to find each other and meet up in real life. In this letter (sent to all Meetup members on 9/11/2011), Scott Heiferman explains how he turned a national tragedy into a revolutionary new way to strengthen local communities. —— Fellow Meetuppers, I don’t write to our whole community often, but this week is special because it’s the 10th anniversary of 9/11 and many people don’t know that Meetup is a 9/11 baby. Let me tell...
read moreFree Google AdWords Credits, The DBS Recession Buster
Let’s face it – the economy is in bad shape. There are talks of inflation and increased taxes in the news, and it looks like growing a small business just isn’t going to get any easier any time soon; however, Denton Business Solutions (“DBS”) is here to help. Thanks to Google, we can give twenty businesses $100 Google AdWords credits for FREE. As we’ve written before, Google AdWords is a program that allows a business to purchase targeted online advertising on millions of websites across the Internet,...
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