Have you noticed that when you search for things on Google you now get more than just text results? Ever since 2007 Google search results have included “blended search results” – a mixture of text pages, images, map locations, items for sale online, and videos, as appropriate.
A study performed by Forrester Research found that while there are 4,700,000 text results competing for placement on the first page of search results for a typical Google search, there are only 11,000 video results. Forrester also found that the vast majority of online video content is NOT optimized for high search ranking placement. That means properly optimized video can provide premium search results that reach way higher than even the most popular and most optimized text results, giving the “little guy” instant top search ranking. If you’re curious about how to use online video content to your business’ advantage drop us a line and let us know.
One Comment on “Video search results 50 times more likely to come out “on top””
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Great article! I need to make a video for my website!
Posted on May 14, 2010 at 1:43 pm.