Google enhances Analytics tracking code
Google announced yesterday that it has finally released Asynchronous Tracking for its Analytics product. Asynchronous tracking has been in beta testing/development for almost six months now so Denton Business Solutions is pretty excited that it’s finally out of beta testing and approved for general use.
According to Google the new code offers the following benefits:
- Faster tracking code load times for your web pages due to improved browser execution
- Enhanced data collection and accuracy
- Elimination of tracking errors from dependencies when the JavaScript hasn’t fully loaded
Essentially, this “Google Analytics 2.0″ will give your business a more accurate depiction of its website’s actual statistics, as well as increase tracking code stability and page load times. Ever since Google announced that it now includes website load times into its page rank algorithms, every little bit of speed one can squeeze out of a page load helps. If you have any questions about Analytics or how to upgrade to its new tracking code drop us a line!
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Now taking instructional video requests
Faithful readers, as you already know, Denton Business Solutions, LLC (DBS) is really keen on sharing the power of internet marketing with its clients. To that end, we are going to begin building a library of (FREE!) instructional videos over the next few weeks that will help you begin to use and understand the most basic web marketing and site optimization tools out there. We are here to help you so we would really like for you to tell us what videos or articles you would like to see us create.
Is there a certain tool or feature of a tool you’d like to hear more about? Do you have a “to-do” list of things to research but you’ve never gotten around to finding the information for yourself? If you have ideas about what we should post either leave a comment here or fill out our site contact form, selecting “How-to video request” as the subject.
Thank you in advance for your help. Look for the first video to appear in the next week!
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Video search results 50 times more likely to come out “on top”
Have you noticed that when you search for things on Google you now get more than just text results? Ever since 2007 Google search results have included “blended search results” – a mixture of text pages, images, map locations, items for sale online, and videos, as appropriate.
A study performed by Forrester Research found that while there are 4,700,000 text results competing for placement on the first page of search results for a typical Google search, there are only 11,000 video results. Forrester also found that the vast majority of online video content is NOT optimized for high search ranking placement. That means properly optimized video can provide premium search results that reach way higher than even the most popular and most optimized text results, giving the “little guy” instant top search ranking. If you’re curious about how to use online video content to your business’ advantage drop us a line and let us know.
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Nearly All Consumers (97%) Now Use Online Media to Shop Locally
- 90% use search engines,
- 48% use the internet Yellow Pages,
- 42% use comparison shopping sites, and
- 24% use vertical sites.
How many of those mediums would consumers find your company in? How many of the same mediums would they find your competitors in? Contact Us to make sure consumers find you first!
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